View the latest case studies of global retailers and department stores successfully leveraging WeChat’s ecosystem.
WeChat solutions provide merchants and outlet stores with essential digital upgrades and
targeted opportunities to engage with Chinese consumers, including:
Intelligent services via advanced payment technology and smart devices, personalized interactive interfaces and Mini Programs.
Intelligent operations via analysis of merchants’ business performance.
Smart retail by integrating WeChat Official Account or Mini Program online stores with offline stores.
Intelligent marketing via enhanced loyalty programs and member management systems.
Duty Free Stores’ Mini Program digitalizes its traditional store operations, featuring a VIP membership program for overseas Chinese Shoppers which as accumulated over 1 million members to-date, as well as offering a “Friendly Shopper” feature where users may purchase DFS products online and have shoppers overseas pick-up their items offline at a physical store.
Farfetch’s Mini Program provides value-added services for Chinese customers by featuring a “Committee Perks Group” channel where Farfetch stylists are invited to share weekly fashion trends. Additionally, Farfetch utilized the livestreaming feature of Mini Programs to provide real-time product recommendation and professional customer service.