View the latest case studies of global retailers and department stores successfully leveraging WeChat’s ecosystem.

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Case Demonstrations

WeChat solutions provide merchants and outlet stores with essential digital upgrades and
targeted opportunities to engage with Chinese consumers, including:

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Intelligent services via advanced payment technology and smart devices, personalized interactive interfaces and Mini Programs.

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Intelligent operations via analysis of merchants’ business performance.

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Smart retail by integrating WeChat Official Account or Mini Program online stores with offline stores.

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Intelligent marketing via enhanced loyalty programs and member management systems.

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Duty Free Stores’ Mini Program digitalizes its traditional store operations, featuring a VIP membership program for overseas Chinese Shoppers which as accumulated over 1 million members to-date, as well as offering a “Friendly Shopper” feature where users may purchase DFS products online and have shoppers overseas pick-up their items offline at a physical store.

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Farfetch’s Mini Program provides value-added services for Chinese customers by featuring a “Committee Perks Group” channel where Farfetch stylists are invited to share weekly fashion trends. Additionally, Farfetch utilized the livestreaming feature of Mini Programs to provide real-time product recommendation and professional customer service.

Get started using WeChat industry solutions to connect your organization with over 1 billion Chinese consumers.
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